Dave Hora – Medium

Dave Hora
in
Loops and Cycles

Focus and Sense (LC03)

Organizations need strategic focus and sensing mechanisms to grow useful new capabilities.

4 min readApr 24, 2024

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Focus and Sense (LC03)

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Dave Hora
in
Loops and Cycles

Process vs. Sequence (LC02)

Working in healthy sequences keeps our teams moving forward confidently and steadily.

5 min readApr 16, 2024

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Process vs. Sequence (LC02)

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Dave Hora
in
Loops and Cycles

A Guiding Metaphor (LC01)

Our organizations adapt to the external world: once there’s fit, they both re-shape each other.

4 min readApr 10, 2024

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A Guiding Metaphor (LC01)

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Dave Hora
in
UX Collective

Profiling product teams & predicting research needs

We can build a simple profile to predict where, and what kind, of research support our teams will need.

10 min readFeb 15, 2024

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A spectrum with the four stages of evolution: Gensis, Custom, Product, and Commodity. In the stage order is the advice, “advise and avoid” for genesis; “embed and explore” for custom; “partner and coach” for product; and “like and subscribe” for commodity.

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Dave Hora
in
UX Collective

External loops vs. Internal cycles

The value of research lies in external feedback loops. Its impact moves through internal operating cycles.

6 min readFeb 8, 2024

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Three levels of scale: landscape, initiative, and execution. Landscape is at the top and the largest, with a connection between “Organization” and “Market” and a time designation of “years.” Initiative is in the middle, with a connection between ‘product” and “customer” with a time designation of “months.” Execution is at the bottom and the smallest, between “team” and “user” with a time designation of “weeks.”

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Dave Hora
in
UX Collective

User research and its inevitable evolution

User research is evolving — inevitably, and somewhat predictably.

10 min readJan 31, 2024

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A spectrum that highlights the User Research Demand Zone aligned to a Design–User axis, partially aligned to a Product–Customer axis, and absent from the Business–Market axis.

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Dave Hora
in
UX Collective

The structure of User Experience

A model: how “UX” works, and the critical forces that drive the team’s product development.

12 min readJan 24, 2024

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Two wedges point at each other, with a red lightning bolt between them labeled “experience.” On the left, is “Team” with three small boxes, and on the right is “User” with there small boxes lining up.

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Dave Hora
in
UX Collective

A spectrum of perspectives: Design, Product, and Business

To align with product, research must also balance (or learn to oscillate between) design and business perspectives.

9 min readFeb 9, 2024

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An “X” cross showing the Design-User (top left to bottom right) line crossing with the Business-Customer line (bottom left to top right.) On the left is a spectrum: the Design perspective at the top, pointing at the design line, the Product perspective in the middle, and the Business perspective at the bottom, pointing at the business line.

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Dave Hora
in
UX Collective

Where UX Research is working

As research evolves, the practice will hook into the organization in new ways.

7 min readJan 10, 2024

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This repeats the initial diagram, with a highlight over the organization and the arrow leading to-and-from the product. The highlight is captioned “3. [research] Gains its leverage by integrating here.”

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Dave Hora

The Fundamental Research Question

Product teams must answer one question about their users: “what are they doing right now?”

9 min readNov 24, 2023

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Dave Hora

Dave Hora

Helping teams shape and ship good product — research consulting and product strategy with a B2B focus. www.davesresearch.com and also here.

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