Dave Hora – Medium

Dave Hora

Dave Hora

Mapping the Future of UXR

A picture is worth 2,215 words.

Jun 15

A Wardley Map that consists of a value chain, anchored on “Product Cycles” and cascading down to Operating Inputs that include Continuous Customer Conversations, Data and Analytics, User Research, and Sales & Support. There is an advancement of Specialized Recruiting to Open Access & Scheduling: this enables the “Continuous Customer Conversations” node which in turn enables the “Learning Orchestration” node.

Jun 15

Dave Hora
in
UX Collective

Unbundling user research

As user research is rebuilt into product practices, all its parts — not just the interviewing — will eventually be re-integrated.

Jun 5

A spectrum of three diagrams. On the left, one where research activities are above and separate from product activities. On the right, one where tiny amounts of research activities are split among product activities. In the middle, one where research activities are more evenly spread into product activities.

Jun 5

Dave Hora
in
UX Collective

Profiling product teams & predicting research needs

We can build a simple profile to predict where, and what kind, of research support our teams will need.

Feb 15

A spectrum with the four stages of evolution: Gensis, Custom, Product, and Commodity. In the stage order is the advice, “advise and avoid” for genesis; “embed and explore” for custom; “partner and coach” for product; and “like and subscribe” for commodity.

Feb 15

Dave Hora
in
UX Collective

External loops vs. Internal cycles

The value of research lies in external feedback loops. Its impact moves through internal operating cycles.

Feb 8

Three levels of scale: landscape, initiative, and execution. Landscape is at the top and the largest, with a connection between “Organization” and “Market” and a time designation of “years.” Initiative is in the middle, with a connection between ‘product” and “customer” with a time designation of “months.” Execution is at the bottom and the smallest, between “team” and “user” with a time designation of “weeks.”

Feb 8

Dave Hora
in
UX Collective

User research and its inevitable evolution

User research is evolving — inevitably, and somewhat predictably.

Jan 31

A spectrum that highlights the User Research Demand Zone aligned to a Design–User axis, partially aligned to a Product–Customer axis, and absent from the Business–Market axis.

Jan 31

Dave Hora
in
UX Collective

The structure of User Experience

A model: how “UX” works, and the critical forces that drive the team’s product development.

Jan 24

Two wedges point at each other, with a red lightning bolt between them labeled “experience.” On the left, is “Team” with three small boxes, and on the right is “User” with there small boxes lining up.

Jan 24

Dave Hora
in
UX Collective

A spectrum of perspectives: Design, Product, and Business

To align with product, research must also balance (or learn to oscillate between) design and business perspectives.

Feb 9

An “X” cross showing the Design-User (top left to bottom right) line crossing with the Business-Customer line (bottom left to top right.) On the left is a spectrum: the Design perspective at the top, pointing at the design line, the Product perspective in the middle, and the Business perspective at the bottom, pointing at the business line.

Feb 9

Dave Hora
in
UX Collective

Where UX Research is working

As research evolves, the practice will hook into the organization in new ways.

Jan 10

This repeats the initial diagram, with a highlight over the organization and the arrow leading to-and-from the product. The highlight is captioned “3. [research] Gains its leverage by integrating here.”

Jan 10

Dave Hora

The Fundamental Research Question

Product teams must answer one question about their users: “what are they doing right now?”

Nov 24, 2023

Nov 24, 2023

Dave Hora
in
UX Collective

Continuous discovery vs. research projects

There is a spectrum of means for informed design and product decision-making.

Nov 9, 2023

Line illustration of an astrolabe, over a topographic background. Contains the article title “Continuous Discovery vs. Research Projects.”

Nov 9, 2023

Dave Hora

Dave Hora

Helping teams shape and ship good product — research consulting and product strategy with a B2B focus. www.davesresearch.com and also here.

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